河南快3

場景化銷售現新模式--“靶向”營銷

   日期:2018-09-27    
核心提示:家居品牌針對精準人群進行的場景化銷售,每個人的生活方式都不一樣,最重要的是,如何使消費者在展間有身臨其境的感覺,想象未來生活的模樣。
 家居品牌產品場景化展示正從按設計風格劃分,逐漸演變為針對特定消費群體的“靶向”營銷。

JIZHEJINRICAIFANGLEJIEDAO,QUANYOUYUREMENIP《YANXIGONGLVE》JIEHE,DAZAOJUZHONGRENWUZHUTIKETING,YIJIAZEJIXUSHENRUCHANGJINGHUA,ANAIHAO、NIANLINGCENGCISHEJIZHANSHIJIAN。YIJIAFANGMIANBIAOSHI,YICICHENGXIANCHULAIDEZHANJIANGENGJIAJIEDIQI,WEILAIHUANHUIYOUGENGDUODECHANGSHI。

111.jpg

“IP+場景”,借《延禧》之力助推品牌

BAILUNINGJIEQIUYILAI,CHENGZHUQIANDUANSHIJIANREBOJU《YANXIGONGLVE》ZHONGDE“DAZHUTIZI”ZHIFENG,QUANYOUJIAJUYUNYONGYANSE、TUAN、CAIZHIDENGYUANSUDAZAOCHUZHUTIKETING,ZHANSHILEJUZHONGBUTONG“NIANGNIANG”DEXINGGE。

QUANJUZHONG,RUTONG“KAIGUA”BANCUNHUODAOZUIHOUDELINGFEI,YUTAXINXIRUFADEXINGGEXIXIXIANGGUAN。GUERLINGFEIDEKETINGYILANSEWEIJIDIAO、PEISHANGTONGXISHAFA,ZHANGXIANQICONGYINGZHILI。BINGFUYUFENZIHECHUNBAIERZHUI,SHICHENWENZHONGLIULUCHUHUIZHILANXINZHICHANG。LINMO,DIANJINYIFUQINGTINGFEIWUCIXIUTUCHENGZAIRUANZHENCHU,YUYITAGULINGJINGGUAIZHIMEI。

河南快3HELINGFEIDEDANYAFENGZHIXIANGFAN,GAOGUIFEIDEKETINGXIANDEYOUWEICHISEYULIU。ZHENGGEKONGJIANSHIYIZAOHONGWEIZHONGCAI,QUZHIZHENGHONG,ANZHIGUIFEIJINCIWEIZHENGGONGDESHENFEN,ERHOUXUANYONGBAIYUJINGSHI、SHISHIBAIJIAN,ZHANXIANQIFEIYANGBAHUDEZUOFENG。DAXIANGJINGTINGDESHI,QUEPEISHANGBEIOUFENGJIANYUEYINBAISHAFA,TOULUCHUGAOGUIFEIFENGMANGBILUDEWAICENG,QIANZANGXIAXINKOURUYIDEXINGQING。

“愛好+場景”,釋放個性的家居體驗

河南快3  CHUQU《YANXIGONGLVE》YIWAI,DIAORU《ZHONGGUOYOUXIHA》“KENG”DERENYEBUZAISHAOSHU。JIZHERIQIANLAIDAOYIJIAGUANGZHOUSHANGCHANGDIAN,GANGCHUDIANTIJIUBEIXIHAFANSHIZUDEWOSHIZHANSHIJIANXIYIN。ANHEISEXIZHANYUDABUFENKONGJIAN,JUZISHANGFANGZHUZHUDUOYANCHUXIANGKUANG、XIHAZHUANGSHIDENG,ZAIYIJUCEBANCHU,HUANLIUYOUBAIFANGLEQIDEWEIZHI。

河南快3BIEJUYIGEDESHI,CHUANGBINGWEITONGPINGCHANGTIEQIANGFANGZHI,ERSHIFANGZAIQIANGJIAOCHU,YUZHIXINGCHENGZHONGKONGSANJIAO。DUICI,YIJIASHEJISHIJIESHI:“ZHEYANGBAIFANGCHUANGDECHUZHONG,SHIWEILEZHANXIANXIHARENBUYUANMOSHOUCHANGGUIDETEZHI,JIAJUSHIDUIGEXINGDELINGYIZHONGTIXIAN。”

ZHONGKOUNANDIAO,RUJINHUOYUEZAIGOUWUPINGTAIZHONGDE“90HOU”HENDUODOUSHI“SHOUZANGKONG”,YIJIASHEJILEMINGWEI“SHOUZANGJIA”DEKETINGZHANSHIJIAN。KANDAOMOLVQIANGMIANCHENTUOCHUKETINGSIZHOUDEBOLIZHANSHIJU,JUZILIFANGZHUXUDUOBOLIQIMIN、LAOWUSHENDENG,BUYONGKAIMENJIUKEYIXINSHANGDAOSHOUZANG,HUANYOUFANGCHENGONGNENG。

RANER,KETINGMEIYOUXUANYONGDAXINGCHAJI,ROURUANDEYANGMAODITANSHANGJINFANGZHUYIGEXIAOYUANJI,SHEJISHIGAOSUJIZHE:“PINGCHANGLAIKERENSHI,WUZHUKEYIYOUGENGDUOKONGJIANLAIZHANSHITADESHOUZANG,DITANNENGBAOHUWUJIANNAFANGSHIFANGZHIKEPENG。”

“年齡+場景”,面對各段人生的不同家庭成員

河南快3YUXIHAZHANSHIJIANXIANGLIN,SHIJIANZHENDUIYOUXINSHENGERDESANKOUZHIJIAWOSHI。MIANDUIXINSHENGERDEJIANGLIN,XINSHOUMAMACHANGYOUSHOUMANGJIAOLUANQINGXINGCHUXIAN。ZOUJINWOSHI,ZAIYINGERCHUANGWEIBU,YOUGESANCENGSHOUTUICHE,FANGZHUNIAOBU、MAOJINDENGMEITIANDOUYAOYONGDEDONGXI。

河南快3YINGERCHUANGPANGBIANJIUSHIFUMUCHUANG,ZAIFUMUCHUANGDECHUANGWEIPEIZHUCHANGFANGXINGCHOUTIJU,LAKAIYIKAN,LIMIANZHUANGMANLEYINGERYIWU、MAOJIN、NIAOBUDENGYONGPIN,YINWEIYUSHOUTUICHEJINZAIZHICHI,CHOUTIJUCHONGZUOSHISHOUTUICHEDEXIAOXING“BUGEIZHAN”。

LINGYIBIANWEIYUJIAOLUOZHONGDEXISHOUTAI,BAOBAODEXIZAOPENKEYIWANQUANSHOUJINCEFANGFENGXI,XIAFANGHUANYOUZHANGXIAOFANGDENG,MAMAZAIBANGBAOBAOXIZAOQIAN,XIANLAJINSHOUTUICHE、RANHOUBAIHAODENGZI、ZAINACHUXIZAOPEN、ZUIHOUJIEWANSHUIJIUKEYIKAISHIXIZAOLE。WUPINHELIGUIHUAHOU,ZHENGTAODONGZUORUTONGXINGYUNLIUSHUIBANZIRAN。

河南快3ZAIZHANSHITINGNEI,HUAIYUN5GEDUOYUEDELIAONVSHIDUIJIZHESHUO:“ZHIQIANMEIYOUDAIBAOBAODEJINGYAN,ZAIWANGSHANGSOUDAOYAOYONGDAODEDONGXI,DANBUQINGCHUJUTIGAIZENMEBAIFANG。KANDAOZHEGEZHANSHIJIANHOU,JIUYOUHENZHIGUANDEGANSHOU,ZHIDAODONGXIGAIFANGZAINALI,CAIHUIYONGZHUFANGBIAN。”

場景化銷售新模式更接地氣

河南快3JIZHECAIFANGYIJIAJIAJUGUANGFOSHICHANGBUGONGGUANXIANJIAXINLEJIEDAO,CICISHIYIJIADIYICIBAHEZHENSHIJIATINGHEZUODEZHANJIANDAIJINSHANGCHANG。XIANJIAXINDUIJIZHEBIAOSHI:“LEJIEKEHUDESHIJIXUYAOHOU,CHENGXIANCHULAIDEZHANJIANGENGJIAJIEDIQI。WEILAIYIJIAHUICHANGSHIZAIZHANJIANJIARUGENGDUOJISHU,BIRUSHENGYIN、TOUYING、QIWEIDENG,GEIZHANJIANZHURULINGHUN。”

按年齡設計展廳更合消費者畫像

DUIYUJIAJUPINPAIZHENDUIJINGZHUNRENQUNJINXINGDECHANGJINGHUAXIAOSHOU,KEFANDINGZHIDONGSHICHANGLINYONGTAORENWEI,MEIGERENDESHENGHUOFANGSHIDOUBUYIYANG,ZUIZHONGYAODESHI,RUHESHIXIAOFEIZHEZAIZHANJIANYOUSHENLINQIJINGDEGANJUE,XIANGXIANGWEILAISHENGHUODEMOYANG。ERZAIGUANGDONGSHENGZHUANGSHIXINGYEXIEHUIMISHUCHANGGUOSHUANGKANLAI,ANNIANLINGLAISHEJIZHANTINGDEMOSHI,GENGNENGFUHEXIAOFEIZHEDEHUAXIANG。

 
 
更多>同類家居賣場

推薦圖文
推薦家居賣場
點擊排行