河南快3

紅星、居然、月星,三大賣場輪番辦展為哪般

   日期:2018-10-08    
核心提示:三大賣場爭相入局家居展會掀起的模式之爭,將推動家居展迎來一場大變革。
 三大賣場爭相入局家居展會,要么由賣場獨立成立展覽公司,要么和專業機構合作辦展,家居展覽競爭由此變得更加白熱化。其背后是賣場的地域、客戶、模式之爭。三大賣場爭相入局掀起的模式之爭,或許將推動家居展迎來一場大變革。

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河南快3HONGXINGMEIKAILONGDAZAODEDI42JIEZHONGGUO(SHANGHAI)GUOJIJIAJUBOLANHUIZAISHANGHAIHONGQIAOLUOMUJINLIANGZHOU,2018NIAN9YUE27RIJURANZHIJIAJIUXIEBEIJINGSHINEIZHUANGSHIHESHEJIBOLANHUIJIZHINENGYUNQISHENGHUOJIE(YIXIAJIANCHENG“BIHD2018”)LIANGXIANGXINGUOZHAN,YUEXINGJIAJUZEZAI9YUE8RIQIANYUEZHUBAN2019NIAN3YUEDEFOSHANTANCUNJIAJUZHAN。

SANDAMAICHANGZHENGXIANGRUJUJIAJUZHANHUI,YAOMEYOUMAICHANGDULICHENGLIZHANLANGONGSI,YAOMEHEZHUANYEJIGOUHEZUOBANZHAN,JIESHUYOUZHUANYEJIGOUBANZHANDELISHI,JIAJUZHANLANJINGZHENGYOUCIBIANDEGENGJIABAIREHUA。

地域之爭

HONGXINGMEIKAILONG、JURANZHIJIAHEYUEXINGJIAJUSANDAMAICHANGRUJU,ZUIZHIGUANDEYINGXIANGSHIDAPOJIAJUZHANDEYUANYOUPINGHENG,CHUFADIYUZHIZHENG。

“GUOQUYISHUOQIJIAJUZHANLAN,WUFEISHIGUANGDONGSANDAZHAN——GUOJIMINGJIAJU(DONGGUAN)ZHANLANHUI、ZHONGGUO(GUANGZHOU)GUOJIJIAJUBOLANHUICIFFHESHENZHENGUOJIJIAJUZHAN,YIJISHANGHAIPUDONGJIAJUZHAN,JUBANDIDIANZHUYAOZAIGUANGDONGHESHANGHAIPUDONG,SANDAMAICHANGRUJUHOUJIUYAOPAOBEIJING、SHANGHAIHONGQIAOHEFOSHANLE。”GANGFEIDIBEIJINGZHUNBEICANJIABIHD2018DEYIWEILAOJIAJURENGANTANDAO。

DAZAODIYUPINPAI,SHISANDAJIAJUMAICHANGJUTOURUJUDEZHONGYAOMUBIAO。“WOYIZHIHENHAOQI,BEIJINGSHIGUOJIDADOUSHI,YOUZHUGUANGKUODEXIAOFEISHICHANG,WEIHEJIAJUSHICHANGBURUHUANAN、HUADONG?WOXIANGSHIYINWEIQUESHAOYIGEZHANHUIDE。”JURANZHIJIABANZHAN,BUJINSHIXIANLEDONGSHICHANGWANGLINPENGDEMENGXIANG,ERQIEDAPOLEBEIJINGWUDAZHANDEGANGA,JIDADITIZHENLEZHENGGEBEIFANGDEJIAJUXINGYE。

BEIJING、SHANGHAI、FOSHANFENBIESHIJURANZHIJIA、HONGXINGMEIKAILONG、YUEXINGJIAJUDEQIANGSHIDIPAN,SANDAMAICHANGZAIZIJIDEZHUCHANGJUBANJIAJUZHAN,BUKEBIMIANDIXIANQIJIAJUZHANDEDIYUZHIZHENG。WEILAI,JIAJUZHANHUIDEZHONGXINBUJINJINSHIGUANGZHOU、SHENZHEN、SHANGHAIPUDONG,BEIJINGXINGUOZHAN、SHANGHAIHONGQIAOHEFOSHANTANCUNZHENGZAIQIANGDUOZHUYILI,CHENGWEIXINDEZHANHUIJIAODIAN。

客戶之爭

SANDAMAICHANGRUJU,ZUIGENBENDEYUANYINSHIZHENGDUOKEHU,YUZHUANYEJIGOUBANZHANXIANGBI,SANDAMAICHANGBANZHANSUOYIZHANGDEZUIDAYOUSHISHIYONGYOUPANGDADEZIYUAN,KEYIBANGZHUKEHUZHAOSHANG。

河南快3ZUOWEIYIXIANMAICHANG,JURANZHIJIA、HONGXINGMEIKAILONGHEYUEXINGJIAJUSHOUWOZHONGDUOSHANGHUZIYUAN,SHANGHUMENTONGGUOZHANLANJIZHONGZAISANDAMAICHANGZHOUWEI,NENGDADATISHENGKEHUDEZHUANHUANLV,YUCITONGSHISANDAMAICHANGLIYONGQUANGUOLIANSUOXITONGBANGZHUSHANGHUQUANGUOZHAOSHANG。

LIANGZHOUQIANDE9YUE13RIGANGGANGLUOXIAWEIMUDEDI42JIEZHONGGUO(SHANGHAI)GUOJIJIAJUBOLANHUI,HUIJULEHAINEIWAI1200DUOJIAPINPAIHEQIYE,WEIHONGXINGMEIKAILONGNINGJUJINGXIAOSHANGLILIANGFAHUILEZHONGYAOZUOYONG。“JINGXIAOSHANGDEJIAZHIGUANHEJIAZHILIANBUKEGULIANG。

JINGXIAOSHANGZUOWEISHICHANGZUIYIXIANDESHANGYEQUNTI,SHISHICHANGZUIMODUANDEMINGANSHENJING,YESHILIANJIEPINPAIHEXIAOFEIZHEDEQIAOLIANG,GENGSHITUIDONGCHANYEZHUANXINGSHENGJIDEJIANSHILILIANG。”HONGXINGMEIKAILONGDONGSHICHANGCHEJIANXINBIAOSHI,TONGGUOZHANHUINENGQINGTINGJINGXIAOSHANGQUNTIZUIZHENSHIDEXINSHENG,ZAIWEILAIWEIJINGXIAOSHANGQUNTITIGONGGENGYOUZHIYOUJIAZHIDEFUWU。

JIEDANGSHANGHAIZHANJIJIANGZAIJINGKAIZHANDEBIHD2018,SHIJURANZHIJIAZHULIJINGXIAOSHANGKAITUOQUANGUOSHICHANGDEZHONGYAOZHENDI。“JURANZHIJIAQUANGUOGEDIQUMAICHANGJIANGZAIBIHD2018ZHANHUIXIANCHANGLIANHEBANGONG,CANZHANQIYEZAIQIANYUEJINGXIAOSHANGHOUJIKEYUXIANGYINGCHENGSHIDEJURANZHIJIAMAICHANGQIATANWEIZHIHEKAIDIANSHIYI,YIBUDAOWEI。” BEIJINGJURANZHIJIAJIAJULIANSUOJITUANZONGCAIWANGNINGBIAOSHI。

河南快3XIAOYANMIMANDEKEHUZHENGDUOZHANZHONG,YIXIECANJIAMAICHANGBANZHANDEJIAJUPINPAIYICHANGDAOTIANTOU。GANGGANGCONGSHANGHAIZHANGUILAIDEBAIQIANGJIAJUPINPAIJINGLIZHAODONGLIANGZAIJIESHOUBEIJINGSHANGBAOJIZHECAIFANGSHIXINXIDIBIAOSHI,“JIAJUMAICHANGBANZHANYUQITAZHANLANXIANGBIXIAOGUOGENGHAO,BAIQIANGJIAJUXINTUICHUDE‘KUNLUN’XIANDAIZHONGSHIXILIEZAISHANGHAIZHANQIJIANJIUHUODELEJIDAGUANZHU,ZAIJIAJUXINGYEBUJINGQIDEQINGKUANGXIAYELUXUYOUKEHUQIANLAIXIADAN”。

KEHUZHUANYE,SHIJIAJUMAICHANGBANZHANYUQITAZHANLANYUZHONGBUTONGDETIXIAN,QITAZHANLANDOUSHICONGSHEHUISHANGZHAOSHANG,GEZHONGPINPAIDOUYOU,PINZHICANCHABUQI,MAICHANGBANZHANZESHIYOUDEFANGSHI,NENGRUZHUSANDAMAICHANGDEPINPAISHILIDOUBIJIAOQIANG,TAMENJIEZHUZHANHUIJINYIBUXIANGQUANGUOTUOZHAN,TUIDONGJIAJUXINGYEFAZHAN。

模式之爭

SANDAMAICHANGRUJU,DAPOLEGUOQUYOUZHUANYEJIGOUBANZHANDEDANYIMOSHI,SANDAMAICHANGBUJINLIANHEGUONEIJIGOU,YEXIESHOUGUOWAIJIGOU,TANSUOGUONEIGUOWAIJIEHEDEXINMOSHI。

河南快3BENJIEBIHD2018JURANZHIJIAYINJINDEGUOHONGDIANSHEJIDAJIANG,JIANGZAIZHANHUIQIJIANCHENGXIAN“DADAOZHIJIAN——ZHIMEISHEJI,ZHIZHENSHENGHUO”ZHUANTIZHAN。CHULECHUANTONGWEIYUGUAN、CIZHUANGUANHEZHINENGJIAJUGUAN,ZAI12WANPINGFANGMIDEZHANHUIZHONGHUANZENGSHELEYUNQISHENGHUOGUAN、SHEJICHUANGYIGUANHE3GEDINGZHIGUAN,BINGJIANGYI“SHEJI+ZHINENG+DINGZHI”WEIDAOXIANG,ZHULIJIAJUJIANCAIXINGYEDEFAZHAN。

HONGXINGMEIKAILONGZECHUANGLILEYUGUANGZHOUJIABOHUIHEZUODEMOSHI,2018NIAN3YUE18RI,ZAIDI41JIEZHONGGUO(GUANGZHOU)GUOJIJIAJUBOLANHUISHANG,HONGXINGMEIKAILONGCHENGGONGQIANSHOUZHONGGUODUIWAIMAOYIGUANGZHOUZHANLANZONGGONGSI,SHUANGFANGBUJINGONGTONGYUNYINGLE2018NIAN9YUEDEZHONGGUOJIABOHUI(SHANGHAI),BINGJIANGCONG2019NIANQIGONGTONGYUNYINGZHONGGUOJIABOHUI(SHANGHAI)YUZHONGGUOJIANBOHUI(SHANGHAI)。

月星家居則是直接入股中博會,成為第一大股東,改變了以前私人展的模式,通過企業發力、政府部門協作的方式,月星家居包攬招商、運營等所有事宜,以更專業的姿態在未來打造出“家具展”、“建博會”和“辦公展”等一系列品牌展覽。

SANDAMAICHANGZHENGXIANGRUJUXIANQIDEMOSHIZHIZHENG,JIANGTUIDONGJIAJUZHANYINGLAIYICHANGDABIANGE。

 
標簽: 家居展會
 
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