河南快3

2019未來空間大會,啟動家居行業的“巨量引擎”

   日期:2019-11-28     評論:0    
核心提示:11月27日,由巨量引擎主辦的2019未來空間大會在廣州W酒店成功舉辦。作為巨量引擎重磅打造的年度行業品牌營銷IP,未來空間大會聚焦家居行業,旨在探索家居創新模式,助力家居品牌增長。

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  中國正在進入產業升級、新舊動能轉換的關鍵階段,萬億級的家居市場也面臨新的挑戰。11月27日,由巨量引擎主辦的2019未來空間大會在廣州W酒店成功舉辦。作為巨量引擎重磅打造的年度河南快3行業品牌營銷IP,未來空間大會聚焦家居行業,旨在探索家居創新模式,助力家居品牌增長。

  CHULEJULIANGYINQINGXIANGGUANFUZERENYUHUIFENXIANGPINGTAIDENEIRONGSHENGTAIHEYINGXIAOJIAZHIWAI,CICIWEILAIKONGJIANDAHUIHUANTEBIEYAOQINGLERUNMIZIXUNCHUANGSHIRENLIURUN、GUANGGAOMENCEOLAOBO、XINJUWANGMCNFUZERENZHONGDINGXIN、HAOLAIKETopSHEJISHICHUANGZUOZHECHAOGE,YIJIJIAJUXINGYESHANGXIAYOUDELINGXIANPINPAIDAIBIAO、XINGYEQUANWEIZHUANJIA、SHEJIDAKADENG,GONGTONGFENXIANGDUANSHIPINCHUANGZUOJINGYAN、JIEMIJIAJUXINGYEXINBIANLIANG、TANSUOJIAJUXIAOFEIXINSHILI。

  DAHUISHANGWUCHANGZHUYAOYICHUANGZUOZHEGONGKAIKEWEIZHU,JIANGJIELEZAIDUANSHIPINDUIJIAJUXINGYEDEJIAZHIQUDONGLI,YIJICHENGGONGJIAJUQIYEZAIDOUYINDESHIJIAN。XIAWUCHANGJIWEIDAKAZEFENBIEWEIRAO“XINSILU、XINJIYU、XINMOSHI”SANGEJIAODU,DUIJIAJUXINGYEYINGXIAODEXINQUSHI,ZHANKAILEYOUSHENYUANYIYIDEGUANDIANFENXIANG。

  **從短視頻到抖音,它是如何改變營銷的?

  XIANCHANG,JULIANGYINQINGBENDIYUNYINGZHONGXINFUZERENZHANGHAOJINXINGLETIWEI《XINWEILAI XINSHIJIE》DEZHUTIFENXIANG。TAGUINALEMUQIANQUANWANGXINXIDEMOSHI,YIJINGJINRUDAO“YIHENGYISHU”DEZUOBIAOZHONGLAI。QIZHONG“HENG”ZUOBIAOZHITUWEN、SHIPIN、WENDA、DUANNEIRONGDENGNEIRONGZAITI,“SHU”ZHISOUSUOYINQING、GUANZHUDINGYUE、TUIJIANYINQING、NEIRONGYUNYINGSIZHONGNEIRONGFENFAFANGSHI,ZHENGTINEIRONGXINXICHENGXIANCHU“NEIRONGTICAIBUDUANTUOKUAN、FENFAFANGSHICHIXUZENGDUO”DEQUSHI。ERJINRITOUTIAOZAIGUOQU7NIANCHANPINSHANGDECHANGSHIYESHIZUNXUNZHE“YIHENGYISHU”DELUOJI。

河南快3  ZHESHUOMING,ZAIFUZADEXINXISHIDAI,YUNZANGZHUJUDADELIULIANGJIAZHI。ERJUYOUNEIRONG、LIULIANGYUCHANGJINGZHENGHENENGLIDEPINGTAI,JIANGHUIFAHUIGENGJUDADEYINGXIAOJIAZHI。QUANPINGTAITIXIXIADECHANPINJUZHEN“ZONGHENG”PAILIEZAIXINXINEIRONGDEZUOBIAOTUZHONG,JUHELEZHONGGUOHULIANWANGSHICHANGZHONGJUDADELIULIANGJIAZHI。QIZHONGYOUZIXUNLEIZONGHEXINXIPINGTAIDEJINRITOUTIAO、SHIPINRENQUNLIULIANGDEDOUYIN、XIGUASHIPIN、HUOSHANXIAOSHIPINDENG,TONGSHIHUANYOUCHUIZHIRENQUNLIULIANG、QUANMEITIJUHELIULIANGPINGTAIDENGCHANPINDEWANZHENGBUJU。

  DANGZHONG,QIXIADEDUANSHIPINLEICHANPINZHENGZAICHENGWEIXINDEYINGXIAOJIAZHIWADI。

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  ERZHENGGEDUANSHIPINSHICHANGZHONG,DOUYINWUYISHIPIFEIKUAIBENPAODEHEIMA。JIEZHI2019NIAN7YUE,DOUYINDEGUONEIRIHUOYONGHUYIJINGCHAOGUO3.2YI,CHUIZHIDENEIRONGJUZHENYEZHUJIANDANSHENGCHUXUDUOJUYOUIPJIAZHIDEDAIBIAO,HANGAILECHAOYIN、SHISHANG/YISHU、YULE/MINGXING、KEJI、QICHEDENGLINGYU。ZAIQUANPINGTAIZHINENGFENFA、ZHINENGQUDONG、DUOYUANYUNWEIDEDUTEYOUSHIXIA,DOUYINYIJINGFAZHANWEIZHENGGEDUANSHIPINXINGYEDEYINLINGZHEYUBIAOGANXINGCHANPIN。

河南快3  JIYUNEIRONGSHENGTAIHEYINGXIAOBUJU,JULIANGYINQINGQIANGSHIJUHEJIAJUSHICHANGDEYINGXIAODONGNENG,SHIQICHENGWEIJIAJUPINPAIBIXUBAWODEYUNWEIPINGTAIHEYINGXIAOZHENDI。ERDOUYINPINGJIEPANGDADELIULIANGTIXI、WANBEIDEYINGXIAOFANGANJIQIZAIJIAJUXINGYEDEBUJUHESHENGENG,YEYICHENGWEIJIAJUPINPAIMENGAODUJUJIAODEYINGXIAOXINFENGKOU。

  但是用戶量與內容價值并不是抖音的全部優勢,抖音最大的價值是,它正在成為一種生活方式。

  DOUYIN,YIGEJUHEHAILIANGYONGHULIULIANGJIAZHIYUNEIRONGSHENGCHANJIAZHIDEPINGTAI,YIMUQIANZUISHOUYONGHUXIAIDEDUANSHIPINNEIRONGWEIJICHU,PEIBANUGC、PGC、MCN、IPNEIRONG、KUAJIENEIRONGDENGNEIRONGJUZHENDEJIANLI,ZAISHEJIAO、SHENGHUO、SHANGWU、SUIPIAN、XIUXIANDENGCHANGJINGZHONG,YIJINGDUIYONGHUSHENGHUOCHANSHENGLEFEICHANGQIANGDESHENTOUZUOYONG,SHIDANGZHIWUKUISHIDEGUOMINJIYINGXIAOPINGTAI。

  ZHANGHAOJIXUJIESHAODAO,ZAIDUANSHIPINJICHUSHANG,DOUYINWEIJIAJUXINGYEDEYINGXIAOYEDAILAILEFEICHANGSHENYUANDEYINGXIANG。

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河南快3  ZHESHIYINWEIZHENGGEDOUYINNEIRONGDESHENGCHANYUCHUANBOTIXI,YOUZHUYUJIAJUXINGYEQUSHIXIANNEIRONGSHEJIAOCHUANBO,YINGXIANGDAOGENGWEIGUANJIANDEYONGHU,RANGGUANGGAOYOUXIAOCHUDA,SHIXIANZAILIULIANGPOQUAN、CHUANBOYINBAO、XINGQUJUHEXIA,YONGHUYUPINPAINEIRONGDEZHANXINGJIAQIANG。

河南快3  ZAIJULIANGYINQINGTUIDONGDEDOUYINNEIRONGSHENGTAISHENGJIXIA,HUANYOUDOUYINHAOWUFAXIANJIE、DOUin cityCHENGSHIMEIHAOSHENGHUOJIEDENGIP,YEWEIJIAJUXINGYETIGONGLEGENGDUODEYONGHULIULIANGRUKOU,DAILAISHIFENKEGUANDEPINPAIPUGUANGYUXIAOGUOZHUANHUA。ZUIHOU,ZHANGHAOHUANFENXIDAO,DOUYINZHENGZAIJIANLIDEQIYELANVTIXI,YENENGWEIGEXINGGEYEDAILAIJUDADECHUANBOJIAZHI。QIYEYILANVZUOWEIPINPAIDOUYINDENEIRONGYINGXIAOZHUZHENDI,NENGGOUTONGGUOFENGFUDENEIRONGCHUANGZUOJINGYING,BUDUANCHENDIANSHEJIAOYONGHU,XINGCHENGZIJIDESHEJIAOZICHAN,BINGZAISHIPINZHONGDEYIDUICHANPINJINXINGGENGJIASHENRUDEZHIRUYUJIEXI,BANGZHUXIAOFEIZHELEJIECHANPINYUPINPAIBENSHEN,BINGDATONGDIANSHANGQUDAO、CRMXITONGDENGMOSHI,JINXINGGENGHAODEYONGHUZHUANHUAYUYONGHUGUANLI。

  ZHANGHAOXIANGXIN,ZAIJULIANGYINQINGDETUIDONGXIA,JIAJUXINGYEJIANGJIEZHUDOUYINDUANSHIPINDENEIRONGSHENGTAI、YONGHULIULIANGJIAZHI、LANVPINPAIZHENDI、SHUJUTUISONGYUGUANLIDENGGONGJU,BANGZHUQIYESHIXIANLANHAIJIAZHI,SHIFANGGENGDADEYINGXIAOJIAZHI。

  在上午場中,創造了全網累計播放量200億+、累計粉絲1.5億+、家居類IP120+的新居網,運營出粉絲量超2207萬的家居頭部大V“設計師阿爽”,新居網MCN負責人鐘錠新分享了如何挖掘短視頻對家居行業的內容營銷價值。他指出,新居網構建企業、用戶及達人組成的流量聚合,通過強運營反哺滾雪球式IP孵化系統。鐘錠新表示,短視頻即正義,5G時代新入局者有彎道超車的機會,不要跟趨勢作對,在營銷上要順勢而為。

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  JULIANGYINQINGYINGXIAOCHUANGYIZHONGXINFUZERENDONGDONGQIANG,ZEWEIRAODOUYINGUANGGAONEIRONGCHUANGZUODE「1TIAOYUANZE、5ZHONGJIAZHI、10TIAOFANGFA」,FENXIANGLEDOUYINNEIRONGCHUANGYIZHIDAO。DONGDONGQIANGQIANGDIAO,ZAIDOUYINPINGTAI,GUANGGAOYINGDANGTIGONGZHISHIJIAZHI、SHENMEIJIAZHI、YULEJIAZHI、QINGGANJIAZHIHESHEJIAOJIAZHI,RANGYONGHUJUEDEHAOYONG、AIKAN、YOUQU、XINDONG、XIANGWAN。ZAIFANGFACENGMIAN,CHULEGUANZHUPAISHESHOUFABENSHEN,YEYAOQIAOMIAOYUNYONGHAOTINGDE“YINLE”RUANHUAGUANGGAOXINXI;TONGSHIZAIGUSHISHEZHIFANGMIAN,BUNENGHUSHI“ZHENSHI”DELILIANG,“YIGEYOUWENDUDEGUSHI,NENGRANGXIAOFEIZHEGENGHAODILIJIEPINPAIZHUZHANG”。JIEHEQUANMINQINGXUFAJIAOSHIJIANDIANDEYINGXIAOYEBIBUKESHAO,“JIEQINGSHIJI”YESHISHANGYEBAOFADEZHONGYAOZENGCHANGDIAN。DONGDONGQIANGDECHUANGYINEIRONGFENXIANG,WEIZAICHANGDEJIAJUPINPAIZHUTIGONGLENEIRONGCHUANGYIYINGXIAOXINSILU。

  抖音不僅做流量增長,更能做品牌增長

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  RUNMIZIXUNCHUANGSHIRENLIURUN

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  短視頻時代,如何驅動家居行業營銷?涂晴在“風口之下 機遇孕生”的主題分享中,進一步解讀了短視頻對家居營銷價值的潛力,并發布了2020家居空間引擎計劃。在涂晴看來,對家居企業來說,不能只關注到了他的流量價值,還應該關注如何借助全平臺的營銷體系,實現品牌層面增長的價值。

  YIDOUYINWEILI,DOUYINDELIULIANGJIAZHIZAIJINNIANSHUANG11DIANSHANGCUXIAOSHIDEDAOHENHAODEYANZHENG,RANGDOUYINZHIBOHEZHONGCAOYIYUECHENGWEILEXINDEQUANMINHUATI。ZAICHANGDA22TIANDEHUODONGLI,DOUYINTONGGUOXINGONGNENG“ZHONGCAOBIAOQIANYE”,JIEZHUMINGXINGGONGTUI、KOLTUIJIAN、ZHIBOBIPIN、BANGDANPAIMING、HUATIYINDAO、TIAOQUANMIN#DOUinHAOWUZHONGCAODASAI”,JINKENENGDIRANGYONGHUZHONGCAOCHANPIN,TONGSHIJIEZHUPANGDALIULIANGWEIHUODONGDAOLIU,WEITIANMAODAOLIU,CONGERWANCHENGCONG“ZHONGCAO”DAO“BACAO”DEBIHUAN。

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河南快3  TUQINGJINYIBUJIESHAODAO,ZAIQUANPINGTAIDENEIRONGSHENGTAIZHONG,YIJIHEDUANSHIPIN、ZHIBO、XIAOSHIPIN、TUWEN、ZIXUN、IPDENGNEIRONGQUSHI,ZHEZHONGXIAOGUOBEIJINYIBUFANGDA。TONGGUOJULIANGYINQINGDUI2019NIAN1-9YUEJIAJUNEIRONGSHUJUCHENGXIANLAIKAN,JIUSHIXIANLE765WANZHIDENEIRONGFABU、777YIDEZONGBOFANGLIANG、5480WAN+DEDIANZANSHU。

河南快3  ZAIZHEZHONGJUDADELIULIANGJIAZHIZHONG,PINPAIYINGGAITONGGUOJIYUSHUJUHEFENFACHANGJING,JINGZHUNFUGAIHEXINYONGHUQUNTI,YIFENGFUDEYINGXIAOXIAOFEICHANGJINGLIANJIEYONGHUQINGGAN,ZUIHOUSHICHANGQIDAZAOYOUJIAZHIDENEIRONG,YICIQUDONGYONGHUCHANSHENGZHANXING、CHANSHENGYINGXIAOXIAOGUOYUPINPAIXIAOGUO。

  聚焦家居行業,發布2020家居空間引擎計劃

河南快3  JULIANGYINQINGJUJIAOJIAJUXINGYE,WEICHUIZHIXINGYEYINGXIAOFABULEQUANXINDEYINGXIAOFANGAN,XIANCHANG,JULIANGYINQINGQUANGUOZHIYINGGONGSIZONGJINGLITUQINGFABULE2020JIAJUKONGJIANYINQINGJIHUA,JIANGJISHUYINQING、XIANSHANGYINQINGYUXIANXIAYINQINGXIANGJIEHE,QUANMIANZHULIJIAJUXINGYEYINGXIAO。

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